Our Story

About Us

Hi, we’re Phoebe and Giana. We’re both 16 years old, and we share something that brought us together in a way we never expected: we have both experienced the loss of a parent. Our losses were sudden and changed our lives in ways we could never have imagined. We met at the beginning of our junior year of high school and quickly connected through our shared experience of grief. There was an understanding between us that didn’t need to be explained; because we both knew what it felt like to grow up without someone who was supposed to be there. Losing a parent at a young age can leave behind a feeling that is almost impossible to put into words. Some days, the emptiness feels distant, while other days, it feels like a piece of you is missing. Grief can look different every day, but one thing remains the same: you learn to carry the love and the loss with you as you continue growing. Our brand began as a joke between the two of us about losing our parents. Over time, that joke became something more meaningful. We realized there was a lack of representation for teenagers navigating the loss of a parent and that there were so many young people who deserved to feel seen and understood. While our brand is created with young people who have experienced the loss of a parent in mind, it is ultimately for anyone experiencing grief and carrying the loss of someone they love. We created this brand to turn something painful into something that can bring people together. Through clothing, we hope to create a sense of community and remind people that they are not alone in what they’re carrying. To everyone supporting us, sharing our story, or understands what it means to grieve: you are seen, you are heard, you are understood, and you are loved.